OFFERUP 2020 APP REDESIGN & GTM
PROJECT ROLE: Lead visual designer / UI designER
NOVEMBER 2019 – SEPTEMBER 2020
OfferUp launched their brand new app in the fall of 2020, with brand new UI and improved browsing functionality. I was tasked with leading the visual design of the new app. This included app iconography, colors, illustrations, and any other visual components of the in-app experience.
Then, once the redesign was complete, I worked with the marketing team to create beautiful graphics and animated videos to showcase the newly redesigned app.
This redesign also earned us a feature placement on the Apple App Store in spring of 2021. Please see my illustration system project in my portfolio for the illustration-specific work on this project.